What factor may influence ethical behavior in customer representation?

Income from commissions can significantly influence ethical behavior in customer representation because it creates a direct financial incentive for representatives to prioritize sales over the best interests of the customer. When representatives earn a commission based on the products or services they sell, there may be a temptation to recommend options that yield higher commissions rather than those that fully meet the customer's needs. This reality can lead to ethical dilemmas where the representative's motivation is driven more by personal financial gain than by providing honest and effective service to customers.

Understanding this influence highlights the importance of ethical guidelines and structures within companies that promote fair practices, ensuring that representatives are motivated to act in the best interest of their clients rather than solely for personal profit. The implications of commission-based income are critically examined in training programs and ethical standards, emphasizing the need for transparency and integrity within customer interactions.